Journal of Systems Integration, Vol 5, No 4 (2014)

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Subjective and objective measurement of websites quality in a chemical industry

Julius Jillbert


This paper assesses the Website of a chemical company, Deza, relative to strategy and Website quality. In an attempt to obtain both an objective and subjective measure of the quality of the Deza website, two assessment methods have been used. Firstly, a subjective assessment was conducted based on the WebQual survey instrument proposed by Barnes and Vidgen (2000). Secondly, a more objective assessment was conducted via an “informational content analysis”, based on the work of Carlson et. al. (2001). Analysis of the results of the WebQual survey suggest that overall, the Deza Website is perceived by the user as being of a higher quality than the Koppers Website, but a lower quality then the Nalon Website. The Information content analysis also ranks the Deza website as being superior to Koppers and inferior to Nalon.

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ISSN: 1804-2724

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